We are a qualitative research agency. Known for our relentless commitment to every project we do, we bring in-depth customer understanding to our clients’ businesses inspiring their thinking, helping them make better strategic decisions and create competitive advantage.

Founded in 1996, Inspirans has been at the forefront of developing the field of qualitative research in Finland ever since. Our extensive knowledge and understanding of a wide variety of qualitative methodologies – ranging from classic focus groups and depth interviews to cutting-edge online and mobile research – form the basis of our expertise.

Whether you are…

planning on entering a new market sector

developing a product or building your brand

improving your sales, service or marketing process

need help with segmentation that addresses you customers’ needs and motives better

…we offer a number of services to meet your needs.

We are committed to following the ISO 20252 international standard for market, opinion and social research as well as ICC/ESOMAR International Code of Marketing and Social Research Practices.